Our world is suffering from corporate, government and individual actions that endanger animals, ecosystems, and even our own existence. It can be paralyzing.
But somehow, against all odds, the jaguar has emerged as a hero. This majestic animal has become an inspirational rallying force amongst conservation-minded people and organizations by making a comeback into his ancestral northern range in the United States.

But even with the jaguar at the forefront of conversations on conservation, one of only three male jaguars who have been spotted in the US was recently killed by a hunter hired by a rancher. The problem is systemic; humans who depend on the land (land that is already degraded due to previous generational use) are at odds with nature due to an extractive model of land use.

Our founder Randy Young heeded the call of the jaguar and was honored to manage the jaguar reserve for Northern Jaguar Project just outside of Sahuaripa, Sonora, Mexico. The reserve is a sanctuary to the northernmost breeding population of jaguars. This area is critical to preserving the jaguar and proliferating it into the U.S. as the jaguars spotted in the U.S. are all wandering males who originated in this region. Through his work, Young developed relationships with the locals, but also a deeper understanding of why the jaguar is in danger.